Category Archives: Business Development

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Thanks Seattle Network, Vistage, Colleagues, CEOs, and LinkedIn

Arianna-Huffington-Quote-I write to express gratitude. Earlier this month, my Vistage CEO Peer Group welcomed member sixteen. I also signed the first member for my second CEO Group. Group two launches in the Spring of 2017. No success is achieved alone.  The ongoing counsel and encouragement of Tom Zahniser, Sarah Fraedrich, MK (Murthy Kalkura) and Tim … Continue Reading

Generating Rapid, Repeatable Revenue: Seattle CEO Workshop

Screen Shot 2016-06-19 at 10.04.05 PMThis is just a quick reminder about the private CEO breakfast/lunch meeting I’m hosting at Escala on June 21 from 7:30 AM to 12:30 PM. At this private peer advisory board meeting, we’ll hear from Vistage speaker Greg Winston. He’s talking about Generating Rapid, Repeatable Revenue. Greg explains how to improve sales and how to hire … Continue Reading

Not Everyone Blogs–Therein Lies Your Competitive Advantage…

Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through … Continue Reading

Be Discoverable–Google Loves Law Blogs And So Should You

Here’s what we all want to know: Who are you? What do you do? How are you different? Yep, that’s what inside counsel and consumers of legal services want to know. So, how do you convey what’s special about you? Please don’t say your law firm website. A bio stuck inside a static website is like … Continue Reading

Strategy of Merger: Four Steps to Success for Law Firm Leaders

These are challenging times for the nation’s 200k+ law firms. Just look at the pace of mergers. Combination announcements appear almost weekly.  In fact, 2013 was a record year for law firm mergers. And, based on the first nine months of this year, 2014 will end with a similar number of transactions. Although the mega-mergers grab the … Continue Reading

Make The Investment To Blog–Corporate Counsel Will Reward You

No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services. Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014): …[T]he most-mentioned firms aren’t necessarily the most prestigious or the … Continue Reading

Like You Really Need To Validate Your Social Media Presence…

Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner … Continue Reading

To Own Your Blog Is To “Control” Your Professional Destiny

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction … Continue Reading

Bloggers: Your Audience Wants Real-time Conversation

With the Internet and social media spreading information in every direction how does a lawyer stand out? How do you get noticed among the 3 billion Google searches performed each day? First, develop a sense for where your clients and prospects tend to gather online. Second, get a feel for why they congregate on one platform over another and how … Continue Reading

“Listening To Learn” Is Learning To Listen

Shut up and listen. Not you. Me. I can’t believe how often I blow the opportunity to help someone because I’m “listening” for an opening to articulate my thought or idea. That’s not listening. That’s one-way broadcasting masquerading as listening. I’m not alone. The average person listens at only about 25% efficiency. Two observations: One … Continue Reading

Law Is A Social Business

I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how … Continue Reading

Invisible Online? Join the Dinosaurs…

If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider: Click on this infographic  below and also see my related post, Top 5 Reasons Why Lawyers Need to Blog for more information. While I recommend reading the post in its entirety, here’s a brief … Continue Reading

Start a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”

Here’s Nicole Black on how to reach potential clients: If you want to establish a strong online persona, Nicole would say: Decide on niche and make that your focus. Subscribe to blogs where people write on your niche. Identify your “niche” influencers and follow them. Read their blog posts, tweets and updates. Take your “online … Continue Reading

“You Must Market Your Marketing”

Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective … Continue Reading

Top 5 Reasons Lawyers Should Blog–Webinar Recap

This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential  tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I … Continue Reading

How Online Networking Turns into Friendship then Collaboration

Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who … Continue Reading

Elevate Your Understanding of Social Media — 8 Mandates

Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing … Continue Reading

WEBINAR: Top 5 Reasons Lawyers Should Blog

DATE: Wednesday, March 26, 2014 TIME: 1:00 p.m. – 2:00 p.m. Eastern WHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential … Continue Reading