Category Archives: Relationships

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To Own Your Blog Is To “Control” Your Professional Destiny

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction … Continue Reading

“Listening To Learn” Is Learning To Listen

Shut up and listen. Not you. Me. I can’t believe how often I blow the opportunity to help someone because I’m “listening” for an opening to articulate my thought or idea. That’s not listening. That’s one-way broadcasting masquerading as listening. I’m not alone. The average person listens at only about 25% efficiency. Two observations: One … Continue Reading

Thinking Like A Lawyer Is A Technique — Not A Lifestyle

From Star Trek — The Motion Picture: Doctor McCoy: Spock, you haven’t changed a bit. You’re just as warm and sociable as ever. Spock: Nor have you, Doctor, as your continued predilection for irrelevancy demonstrates. Spock is a Vulcan. He gets away with living by “reason and logic with no interference from emotion” but that’s because … Continue Reading

Bloggers: Internet Trolls Are Broken People — Ignore Them…

Do you willingly feed trolls who are trying to obscure their identities? I’m not talking about the cave-dwelling, ugly beings depicted in folklore as either giants or dwarfs. Those trolls aren’t yet online. I want you to focus on the more insidious demons known as the “Internet trolls” (aka troll-holes as in a-holes). Troll-holes are … Continue Reading

Are You Making #Social Networking Part of Your Livelihood?

The first time Merriam-Webster editors could find social networking being used was over fifteen (15) years ago. Today, social networking is so commonplace that the phrase has gained entry into the Merriam-Webster 2014 collegiate dictionary. Congratulations, social networking! I’m not sure why this took so long. In the words of Merriam-Webster’s Editor-at-Large Peter Sokolowski: So many of these new … Continue Reading

Invisible Online? Join the Dinosaurs…

If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider: Click on this infographic  below and also see my related post, Top 5 Reasons Why Lawyers Need to Blog for more information. While I recommend reading the post in its entirety, here’s a brief … Continue Reading

Start a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”

Here’s Nicole Black on how to reach potential clients: If you want to establish a strong online persona, Nicole would say: Decide on niche and make that your focus. Subscribe to blogs where people write on your niche. Identify your “niche” influencers and follow them. Read their blog posts, tweets and updates. Take your “online … Continue Reading

“You Must Market Your Marketing”

Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective … Continue Reading

Top 5 Reasons Lawyers Should Blog–Webinar Recap

This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential  tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I … Continue Reading

How Online Networking Turns into Friendship then Collaboration

Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who … Continue Reading

Elevate Your Understanding of Social Media — 8 Mandates

Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing … Continue Reading

WEBINAR: Top 5 Reasons Lawyers Should Blog

DATE: Wednesday, March 26, 2014 TIME: 1:00 p.m. – 2:00 p.m. Eastern WHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential … Continue Reading

Transparent Leaders Don’t Indulge in the Culture of Over-Sharing

Everything I do or say flows through my network. In fact, my actions and words influence not only my “first degree” friends, but also my friend’s friends (2nd degree) and even my friend’s friend’s friends (3rd degree). The same is true for you. This phenomena is called the Three Degrees of Influence rule and the research of  Harvard-trained … Continue Reading

McKinsey to Professional Services: “Huge ROI From Social Media”

If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global … Continue Reading

Write the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb

I found this gem of a blog post – Why You Should Write Your Own Blog – in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting – a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading … Continue Reading

My Friend — Investment Banker, Lawyer, Diplomat, Harvard MBA, Former CIA Spy and China Expert…

I don’t know many people like my client, Malcolm Riddell. He’s an investment banker, lawyer, diplomat, Harvard MBA, and former CIA spy. He participated in China‘s rise to an economic and political powerhouse over the last 30 years. Today, Malcolm is the president of RiddellTseng. This boutique investment bank advises leading international financial services companies on China-focused business & investment opportunities. He’s also … Continue Reading

What I Believe Informs Everything I Do for You as a Client

A blog post doesn’t have to be long to make a point. I understand the immense power of a lawyer networking through the Internet. What I believe informs everything I do for you as a LexBlog client or prospect. Social media challenges the “traditional” notion of how you — as a lawyer — develop business. I’m sure … Continue Reading

The “No Urgency, Chaos or Drama” Zone

While proofing this post for Kevin, I was reminded of the first time I saw this sign: “No Urgency, Chaos or Drama”  I was interviewing. This sign hangs outside Kevin’s office. I thought, okay, THIS is where I want to work. This was opposite of prior work places which, unfortunately, I became skilled at navigating. … Continue Reading
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