Posts Tagged ‘Blogs’
McKinsey to Professional Services: “Huge ROI From Social Media”
If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…
Read MoreTake ABOVE THE LAW’s Confidential Social Media Survey
If you care about the “business of law” then Above The Law’s article: This ‘Social Media’ Thing Might Not Be A Fad, Law Firms Acknowledge by Brian Dalton is a must-read. Traditional marketing is not the only path and may not be the best path these days. Today’s law firm leaders can no longer ignore “…the positive role that LinkedIn, Facebook, blogs,…
Read MoreYou Don’t Need to Master Every Social Media Platform
Click on the infographic to the right to get a sense for the business lead generation potential of LinkedIn, Blogs, Facebook and Twitter. Just know that you need more than statistics to develop a sound business development strategy online. In fact, according to Dorie Clark, “the harder decision is figuring out which [platform] you should prioritize — or…
Read MoreAll Business Customers Can Be Reached by Social Channels
Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…
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