Are You Making #Social Networking Part of Your Livelihood?

The first time Merriam-Webster editors could find social networking being used was over fifteen (15) years ago. Today, social networking is so commonplace that the phrase has gained entry into the Merriam-Webster 2014 collegiate dictionary. Congratulations, social networking! I’m not sure why this took so long. In the words of Merriam-Webster’s Editor-at-Large Peter Sokolowski: So many of these new words show the impact of…

Read More

Write the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb

I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…

Read More

All Business Customers Can Be Reached by Social Channels

Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…

Read More