Law Is A Social Business

I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…

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You Need a Better B2B Content Strategy

According to Forrester, all B2B decision-makers, buyers and influencers can be reached via social media and networking channels today. I wrote about this compelling research here. To leverage this research you need to develop a B2B content strategy that achieves your objectives. But according to a CMO Council report featured in this CMS Wire post, “…many businesses are lacking proper B2B marketing strategies.”…

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