Applying the Right “Shade” of Pressure

Years of leading businesses, training in martial arts and playing tournament golf, teaches me that: Applying the right shade of pressure is key to unleashing top performance. My personal goal is to make “performing under pressure” a habit. I believe that the right mix of practice, experience, sound fundamentals and solid coaching make this attainable. This is…

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“Where There is Ink, There is Envy” — SEO is Dead!

Every professional “…should be delighted to hear…that the old-fashioned concept of SEO is deader than last week’s sandwich.” In fact, the “bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy” and that’s an opportunity for you.  Today’s marketing is much more “ambiguous, subtle, and not nearly as heavy-handed as it has been in the past.” So,…

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You Don’t Need to Master Every Social Media Platform

Click on the infographic to the right to get a sense for the business lead generation potential of LinkedIn, Blogs, Facebook and Twitter.  Just know that you need more than statistics to develop a sound business development strategy online. In fact, according to Dorie Clark, “the harder decision is figuring out which [platform] you should prioritize — or…

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