Be Discoverable–Google Loves Law Blogs And So Should You

Here’s what we all want to know: Who are you? What do you do? How are you different? Yep, that’s what inside counsel and consumers of legal services want to know. So, how do you convey what’s special about you? Please don’t say your law firm website. A bio stuck inside a static website is like…

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Blogging Trends to Look for in 2015

WEBINAR: Wednesday, December 10, 2014, 10:00 AM PST – 11:00 AM PST This client webinar will cover blogging and social media trends and updates to start 2015 off right. We’ll go over exciting tools and trends that will give your online presence that extra punch, the latest in SEO best practices and what you can…

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To Own Your Blog Is To “Control” Your Professional Destiny

If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…

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Turning the Digital Dials of SEO and Social in Your Favor

Why read The Complete Beginner’s Guide to SEO? Because you need to know that: SEO is a tactic not a strategy and is part of an overall online marketing strategy that embraces social. Understanding the interplay of social and SEO is key to people finding and connecting with you. Google looks at 200 different factors to…

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Like You Really Need To Validate Your Social Media Presence…

Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner A Fortunate…

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Bloggers: Your Audience Wants Real-time Conversation

With the Internet and social media spreading information in every direction how does a lawyer stand out? How do you get noticed among the 3 billion Google searches performed each day? First, develop a sense for where your clients and prospects tend to gather online. Second, get a feel for why they congregate on one platform over another and how…

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Law Is A Social Business

I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…

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“You Must Market Your Marketing”

Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…

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How Online Networking Turns into Friendship then Collaboration

Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…

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Elevate Your Understanding of Social Media — 8 Mandates

Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing…

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