A blog post doesn’t have to be long to make a point.
Social media challenges the “traditional” notion of how you — as a lawyer — develop business. I’m sure you have a great offline reputation but that doesn’t mean much to the majority of people using the Internet as their primary resource for discovery.
That is today’s reality.
Your imperative is to authentically build a strong online persona that equals or exceeds your offline reputation. That’s the best way to accelerate relationship and word-of-mouth referrals. Engaging online — in tasteful, elegant and professional ways — is key for landing new clients in our Internet-savvy world.
That’s true for me and that’s true for you.
Writing is the most definitive way – bar none – to demonstrate your passion, expertise and authority. And, a blog just happens to be the most flexible medium online for showcasing your writing.
This is WHY we do what we do:
How are you building your online visibility?