If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider:
1. You Cannot Afford Invisibility
Forrester says All Business Customers Can Be Reached by Social Channels – not 50% or 75% — ALL.
In the legal sector, 74% of in-house counsel say they use social media in listen-mode only.
2. Share Your Expertise Exponentially
Effective business development is about smart targeting, identifying business drivers and connecting solutions to those drivers.
Cultivating a strong online persona exposes you to more people than you could ever meet in person.
3. Your Future Clients Are Googling You
They’ll Google your name. Wouldn’t you?
4. Your Competition is Already Doing it
From a marketing perspective nothing differentiates you from your competition better than your own authentic voice.
5. Be More Profitable
Firms getting 40-60% of their leads online grow 4x faster than those generating no online leads.
The greater the proportion of leads generated online, the greater the firm’s profitability.
The #1 technique among the fastest growing and most profitable firms was blogging.