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Category Archives: Business Development

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How effective is your decision making? Take your skills to the next level by attending the Vistage Executive Summit

By Kevin McKeown on Posted in Business Development, Leadership, Relationships, Speaking Engagements, Strategy
As a business leader, your decisions have a long term impact on your company and your employees. Taking opportunities to improve your ability to make more effective decisions allows you to grow as a leader and increases the overall success of your business. Participate in the 2018 Vistage Executive Summit (VES) and bring a higher … Continue Reading

How do I build my personal, professional and company brand on LinkedIn? Seattle Vistage Workshop (RSVP NOW)

By Kevin McKeown on Posted in Business Development, Leadership, Organizational Development, Relationships, Social Networking, Speaking Engagements, Strategy
Decide Today. How you and your employees appear, connect, search and engage on LinkedIn is critical to increasing your sales pipeline and personalizing your marketing campaigns. Do you and your employees believe that? Does your sales force lead from a growth mindset? Are they aligned with your marketing folks? Have they honed the skills necessary … Continue Reading

A “Job Posting Done Right” Benchmark in Seattle

By Kevin McKeown on Posted in Business Development, Leadership, Relationships, Social Networking, Strategy
Business Development Lead – Strategy + Marketing = Great Opportunity! (Belltown) hide this posting compensation: DOE – Salary + Bonus/Commission employment type: full-time Dynamic Computing is looking for a Business Development Lead! Dynamic Computing is a leading Managed IT Service Provider to small and mid-sized companies and organizations located in the Puget Sound region and … Continue Reading

Register for Seattle’s Vistage Executive Summit – Tuesday, May 16th

By Kevin McKeown on Posted in Business Development, Leadership, Relationships, Speaking Engagements, Strategy
Driving Dynamic Decisions Executives are in the business of making decisions. Difficult decisions. Big decisions. Decisions no one else can make. Many times, there are no clear-cut answers. But there ARE make-or-break consequences. This is the world you live in. Own it. Don’t just make a decision. Optimize it. What is the Vistage Executive Summit? Helmed by … Continue Reading

Thanks Seattle Network, Vistage, Colleagues, CEOs, and LinkedIn

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking
I write to express gratitude. Earlier this month, my Vistage CEO Peer Group welcomed member sixteen. I also signed the first member for my second CEO Group. Group two launches in the Spring of 2017. No success is achieved alone.  The ongoing counsel and encouragement of Tom Zahniser, Sarah Fraedrich, MK (Murthy Kalkura) and Tim … Continue Reading

Generating Rapid, Repeatable Revenue: Seattle CEO Workshop

By Kevin McKeown on Posted in Business Development, Leadership, Relationships, Social Networking, Speaking Engagements, Strategy
This is just a quick reminder about the private CEO breakfast/lunch meeting I’m hosting at Escala on June 21 from 7:30 AM to 12:30 PM. At this private peer advisory board meeting, we’ll hear from Vistage speaker Greg Winston. He’s talking about Generating Rapid, Repeatable Revenue. Greg explains how to improve sales and how to hire … Continue Reading

Not Everyone Blogs–Therein Lies Your Competitive Advantage…

By Kevin McKeown on Posted in Business Development, Social Networking, Strategy
Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through … Continue Reading

Be Discoverable–Google Loves Law Blogs And So Should You

By Kevin McKeown on Posted in Business Development, Photography, Social Networking, Speaking Engagements
Here’s what we all want to know: Who are you? What do you do? How are you different? Yep, that’s what inside counsel and consumers of legal services want to know. So, how do you convey what’s special about you? Please don’t say your law firm website. A bio stuck inside a static website is like … Continue Reading

Strategy of Merger: Four Steps to Success for Law Firm Leaders

By Kevin McKeown on Posted in Business Development, Leadership, Management, Strategy
These are challenging times for the nation’s 200k+ law firms. Just look at the pace of mergers. Combination announcements appear almost weekly.  In fact, 2013 was a record year for law firm mergers. And, based on the first nine months of this year, 2014 will end with a similar number of transactions. Although the mega-mergers grab the … Continue Reading

Make The Investment To Blog–Corporate Counsel Will Reward You

By Kevin McKeown on Posted in Business Development, Social Networking, Strategy
No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services. Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014): …[T]he most-mentioned firms aren’t necessarily the most prestigious or the … Continue Reading

Like You Really Need To Validate Your Social Media Presence…

By Kevin McKeown on Posted in Business Development, Social Networking, Strategy
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner … Continue Reading

To Own Your Blog Is To “Control” Your Professional Destiny

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking, Strategy
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction … Continue Reading

Bloggers: Your Audience Wants Real-time Conversation

By Kevin McKeown on Posted in Business Development, Social Networking, Strategy
With the Internet and social media spreading information in every direction how does a lawyer stand out? How do you get noticed among the 3 billion Google searches performed each day? First, develop a sense for where your clients and prospects tend to gather online. Second, get a feel for why they congregate on one platform over another and how … Continue Reading

“Listening To Learn” Is Learning To Listen

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking
Shut up and listen. Not you. Me. I can’t believe how often I blow the opportunity to help someone because I’m “listening” for an opening to articulate my thought or idea. That’s not listening. That’s one-way broadcasting masquerading as listening. I’m not alone. The average person listens at only about 25% efficiency. Two observations: One … Continue Reading

Law Is A Social Business

By Kevin McKeown on Posted in Business Development, Social Networking, Strategy
I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how … Continue Reading

Invisible Online? Join the Dinosaurs…

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking, Speaking Engagements, Strategy
If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider: Click on this infographic  below and also see my related post, Top 5 Reasons Why Lawyers Need to Blog for more information. While I recommend reading the post in its entirety, here’s a brief … Continue Reading

Start a Blog – “No, I Don’t Want to Hear Any Excuses. Just Do It.”

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking, Strategy
Here’s Nicole Black on how to reach potential clients: If you want to establish a strong online persona, Nicole would say: Decide on niche and make that your focus. Subscribe to blogs where people write on your niche. Identify your “niche” influencers and follow them. Read their blog posts, tweets and updates. Take your “online … Continue Reading

“You Must Market Your Marketing”

By Kevin McKeown on Posted in Business Development, Relationships, Social Networking, Strategy
Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective … Continue Reading
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