Posts Tagged ‘B2B’
Word-of-Mouth Referrals and Content Marketing are Inextricably Linked
Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…
Read MoreYou Need a Better B2B Content Strategy
According to Forrester, all B2B decision-makers, buyers and influencers can be reached via social media and networking channels today. I wrote about this compelling research here. To leverage this research you need to develop a B2B content strategy that achieves your objectives. But according to a CMO Council report featured in this CMS Wire post, “…many businesses are lacking proper B2B marketing strategies.”…
Read MoreAll Business Customers Can Be Reached by Social Channels
Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…
Read MoreInvestment Bankers: Blogs Generate More Proprietary Deal Flow At Significantly Less Cost
My blog is about the colliding forces of social media, leadership and the business of relationships (aka business development as a profession). John Grimley captures the essence of how these forces are upending traditional methods of referrals in the investment banking world in his blog post entitled, WhyInvestment Bankers Should Be Blogging. John calls out two key drivers:…
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