Posts Tagged ‘Blogging’
Ghost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read MoreStill Denying the Use of Social Media? Consider…
The use of Social Media platforms is growing at an exponential rate in the US. In the last 7 seven years, the use of social media has grown 356 percent. “The Rise of Social Commerce” Infographic The big picture: 2.27 billion people are online 91% of online adults use social media regularly US Internet users spend 3X…
Read MoreTrevor Faure to Lawyers: Do Business Development in a Smarter Way
To survive and thrive in today’s legal marketplace, the most successful lawyers marry the practice of law with the business of law. That means learning the art of business development. And, this means knowing the client’s industry frictions enough to provide true business solution insights that are cost effective. If you’re a lawyer trying to…
Read MoreThe Bottom Line Benefits of Blogging
If you’re a decision-maker inside a professional services firm concerned about growing your profits then this matters: Firms getting 40-60% of their leads online grow 4x faster than those generating no online leads. The greater the proportion of leads generated online, the greater the firm’s profitability. The #1 technique among the fastest growing and most profitable firms was blogging.…
Read MoreBlogging: Most Definitive Medium For Demonstrating Expertise On The Web
Do you think for a living? Do you rely on your education and experience to problem-solve? Do you face issues requiring “convergent, divergent and creative thinking?” Is your capital your knowledge, ideas and access to information? Are you a lawyer, engineer, architect, doctor, scientist, financial analyst, software engineer, teacher or technical writer? If so, then you’ll appreciate Dorie Clark’s “rich and…
Read MoreInvestment Bankers: Blogs Generate More Proprietary Deal Flow At Significantly Less Cost
My blog is about the colliding forces of social media, leadership and the business of relationships (aka business development as a profession). John Grimley captures the essence of how these forces are upending traditional methods of referrals in the investment banking world in his blog post entitled, WhyInvestment Bankers Should Be Blogging. John calls out two key drivers:…
Read MoreHow Online Relationships Lead to Real-World Clients for B2B Professionals (Webinar Recap)
On August 1, I co-hosted a webinar with Lee Frederiksen of Hinge Marketing that attracted over 450 registrants. The topic: Blogging for Clients: How Online Relationships Lead to Real-World Clients. I have no doubt that social media needs to be demystified based on the questions we fielded that day. …[A] business must extend it’s digital ecosystem into social spheres in order…
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