McKinsey to Professional Services: “Huge ROI From Social Media”

March 11, 2014 |

If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…

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