Posts Tagged ‘Eric Fletcher’
“Listening To Learn” Is Learning To Listen
Shut up and listen. Not you. Me. I can’t believe how often I blow the opportunity to help someone because I’m “listening” for an opening to articulate my thought or idea. That’s not listening. That’s one-way broadcasting masquerading as listening. I’m not alone. The average person listens at only about 25% efficiency. Two observations: One In…
Read MoreTop 5 Reasons Lawyers Should Blog–Webinar Recap
This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I Do…
Read MoreHow Online Networking Turns into Friendship then Collaboration
Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…
Read MoreElevate Your Understanding of Social Media — 8 Mandates
Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing…
Read MoreWEBINAR: Top 5 Reasons Lawyers Should Blog
DATE: Wednesday, March 26, 2014TIME: 1:00 p.m. – 2:00 p.m. EasternWHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential clients are…
Read MoreA Kodak Moment and The Consequence of Organic Change
Today’s guest post is authored by Eric Fletcher. He’s a 25-year veteran of professional services business development & marketing. He spend the past 14 years in legal industry architecting key client development programs and new business pursuits. He’s a speaker (TedxSanAntonio), writer and blogger since 2002. His blog is Marketing Brain Fodder. A Kodak Moment and The Consequence of…
Read MoreAt The Edge – Avoiding The Law Firm Fall
These two guys, Roger Hayse and Andy Jillson, are my clients. They each bring a unique perspective to the change being experienced in the legal industry, and specifically, to law firms facing transitional issues. Prior to forming their law firm consultancy, Roger and Andy participated in building a strong regional firm; experiencing the near collapse of the same firm;…
Read MoreWhen the Customer Experience and Marketing Intersect
Sometimes the fewest words make the strongest point. For instance, No amount of marketing genius will correct a bad customer experience. Large or small, virtual or face-to-face, what your market experiences in connection with your product or service IS your marketing. —Eric Fletcher Powerful, right? From that post, Eric goes on to say: “For every business, customer experience and marketing…
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