Posts Tagged ‘Lee Frederiksen’
Word-of-Mouth Referrals and Content Marketing are Inextricably Linked
Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…
Read MoreThe Bottom Line Benefits of Blogging
If you’re a decision-maker inside a professional services firm concerned about growing your profits then this matters: Firms getting 40-60% of their leads online grow 4x faster than those generating no online leads. The greater the proportion of leads generated online, the greater the firm’s profitability. The #1 technique among the fastest growing and most profitable firms was blogging.…
Read MoreWebinar–Blogging for Clients: How Online Relationships Lead to Real-world Clients
Social media is more than just another marketing channel–it’s a communication ecosystem. That concept is best understood through firsthand experience. So, take a deep breath, create some whitespace for yourself and dip your toe in: LexBlog is partnering with Hinge Marketing to host a webinar on how online relationships lead to real-world clients. I’m honored to be presenting with…
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