Posts Tagged ‘LXBN’
Syndicated Content: 3 Things to Do Right Now
Today’s guest post is authored by Kristina Corbitt. Kristina is LexBlog‘s Training & Community Manager. She focuses on engaging our clients on and offline and provides a litany of resources for clients in LexBlog’s Reach community. Kristina’s blog post below exemplifies the immense value and support she delivers each and every day to our clients and the entire LexBlog…
Read MoreTo Own Your Blog Is To “Control” Your Professional Destiny
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…
Read MoreLaw Is A Social Business
I never met Amy Hrehovick but the beat of her Twitter stream thunders: I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt. Well, slow-moving lawyers, change is afoot in law and social is a big part of that. Social changes how you and your…
Read MoreGhost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read MoreWrite the Blog Post Yourself — Outsourcing “Your” Smarts Is Dumb
I found this gem of a blog post — Why You Should Write Your Own Blog — in my twitter stream thanks to Jeffrey Waggoner. The author is Tom Albrighton, principal at ABC Copywriting — a company he founded in 2005. If you’re a professional blogger or considering a blog for your content strategy then Tom’s post is a must-read. His post is best appreciated by reading from beginning…
Read MoreIt’s a brand new year at LexBlog – exciting news!
We listened to your feedback and have exciting changes to announce. This year marks LexBlog‘s ten-year anniversary and we want to make it one for the history books. We listened to your feedback and worked hard in 2013 to make great things happen for you in 2014. The highlights: Account Management As of today, you have…
Read MoreAt The Edge – Avoiding The Law Firm Fall
These two guys, Roger Hayse and Andy Jillson, are my clients. They each bring a unique perspective to the change being experienced in the legal industry, and specifically, to law firms facing transitional issues. Prior to forming their law firm consultancy, Roger and Andy participated in building a strong regional firm; experiencing the near collapse of the same firm;…
Read MoreAll Business Customers Can Be Reached by Social Channels
Five years ago, the question whether a business should use social media was met with healthy skepticism. But today businesses — including professional services firms — not using social are falling behind. According to Forrester’s latest research: In a business-to-business setting, all B2B customers can be reached via social media and social networking channels. In fact, 98% of business…
Read MoreWhen the Customer Experience and Marketing Intersect
Sometimes the fewest words make the strongest point. For instance, No amount of marketing genius will correct a bad customer experience. Large or small, virtual or face-to-face, what your market experiences in connection with your product or service IS your marketing. —Eric Fletcher Powerful, right? From that post, Eric goes on to say: “For every business, customer experience and marketing…
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