Posts Tagged ‘Online Marketing’
Millennials’ Reliance on Social Disrupts All Areas of Business
If you’re a professional doubting the importance of having a strong online presence then you may not be in sync with your future clients. Here’s some advice: “Take time to engage with us. Don’t just push your message, but listen as well. Social media networks make this very easy for you but they’re often misused…
Read MoreWord-of-Mouth Referrals and Content Marketing are Inextricably Linked
Cara McDonald, LexBlog’s Director of Marketing, believes that professionals are downplaying the Internet’s role in how they get work. The common rejoinder she hears: “I get my best work through word-of-mouth.” Cara says, “While that may be true in the broader sense — these days the Internet plays a big part in how that word-of-mouth engine works.”…
Read MoreThe Bottom Line Benefits of Blogging
If you’re a decision-maker inside a professional services firm concerned about growing your profits then this matters: Firms getting 40-60% of their leads online grow 4x faster than those generating no online leads. The greater the proportion of leads generated online, the greater the firm’s profitability. The #1 technique among the fastest growing and most profitable firms was blogging.…
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