Posts Tagged ‘Online’
To Own Your Blog Is To “Control” Your Professional Destiny
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…
Read MoreInvisible Online? Join the Dinosaurs…
If you’re a lawyer whose online reputation doesn’t equal or exceed your offline reputation then you’re pretty much S.O.L. in today’s “social” world. Consider:http://www.youtube.com/embed/t7rNDDXBuyE?feature=oembed Click on this infographic below and also see my related post, Top 5 Reasons Why Lawyers Need to Blog for more information. While I recommend reading the post in its entirety, here’s a brief…
Read MoreHow Online Networking Turns into Friendship then Collaboration
Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…
Read MoreLawyers: Don’t Be Toast or Even Worse — Burnt Toast
As a lawyer, your digital footprint should create a positive first impression or chances are you’re toast. And, if you don’t have any “toehold” online then your toast is burnt. Why? These days all client and potential clients can be reached via social media and social networking channels. In fact, 98% of business decision-makers read blogs, watch peer videos, and listen…
Read MoreStill Denying the Use of Social Media? Consider…
The use of Social Media platforms is growing at an exponential rate in the US. In the last 7 seven years, the use of social media has grown 356 percent. “The Rise of Social Commerce” Infographic The big picture: 2.27 billion people are online 91% of online adults use social media regularly US Internet users spend 3X…
Read MoreThe Power of Online Word-of-Mouth in the Social Networking Era (Ignore at Your Peril)
I realize that the concept of word-of-mouth happening online in a digital 24×7 world may feel messy and confusing especially for professionals. Still, the immense commercial value of billions of people connecting, engaging and sharing across massive, fluid networks can’t be overlooked. Online word-of-mouth via a Blog, Twitter, Linkedin, Facebook, Google+, Pinterest, email, list services, chat rooms or instant messages…
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