Posts Tagged ‘Professional’
Ghost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read MoreHow Online Networking Turns into Friendship then Collaboration
Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…
Read MoreTransparent Leaders Don’t Indulge in the Culture of Over-Sharing
Everything I do or say flows through my network. In fact, my actions and words influence not only my “first degree” friends, but also my friend’s friends (2nd degree) and even my friend’s friend’s friends (3rd degree). The same is true for you. This phenomena is called the Three Degrees of Influence rule and the research of Harvard-trained social…
Read MoreBlogging: Most Definitive Medium For Demonstrating Expertise On The Web
Do you think for a living? Do you rely on your education and experience to problem-solve? Do you face issues requiring “convergent, divergent and creative thinking?” Is your capital your knowledge, ideas and access to information? Are you a lawyer, engineer, architect, doctor, scientist, financial analyst, software engineer, teacher or technical writer? If so, then you’ll appreciate Dorie Clark’s “rich and…
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