How Online Networking Turns into Friendship then Collaboration

Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…

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A Kodak Moment and The Consequence of Organic Change

Today’s guest post is authored by Eric Fletcher. He’s a 25-year veteran of professional services business development & marketing. He spend the past 14 years in legal industry architecting key client development programs and new business pursuits. He’s a speaker (TedxSanAntonio), writer and blogger since 2002. His blog is Marketing Brain Fodder. A Kodak Moment and The Consequence of…

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You Don’t Need to Master Every Social Media Platform

Click on the infographic to the right to get a sense for the business lead generation potential of LinkedIn, Blogs, Facebook and Twitter.  Just know that you need more than statistics to develop a sound business development strategy online. In fact, according to Dorie Clark, “the harder decision is figuring out which [platform] you should prioritize — or…

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Still Denying the Use of Social Media? Consider…

The use of Social Media platforms is growing at an exponential rate in the US. In the last 7 seven years, the use of social media has grown 356 percent.  “The Rise of Social Commerce” Infographic The big picture: 2.27 billion people are online 91% of online adults use social media regularly US Internet users spend 3X…

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