The Power of Online Word-of-Mouth in the Social Networking Era (Ignore at Your Peril)

I realize that the concept of word-of-mouth happening online in a digital 24×7 world may feel messy and confusing especially for professionals. Still, the immense commercial value of billions of people connecting, engaging and sharing across massive, fluid networks can’t be overlooked. Online word-of-mouth via a Blog, Twitter, Linkedin, Facebook, Google+, Pinterest, email, list services, chat rooms or instant messages…

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